Live: Touchdown Jax at SMCjax event - 10/13/10
October 13, 2010 at 6:54 PM
Live notes from the SMC Jacksonville event with panelists from Touchdown Jacksonville speaking about how they use social media to achieve their objectives to support the Jaguars.
Panelists include:
Stephanie Burt, Tim McGugan, Katelea Burkhart
Be sure to connect with Touchdown Jacksonville:
- Twitter.com/TouchdownJax
- facebook.com/TouchdownJacksonville
- 1993 Touchdown Jax was originally formed to get a team in Jax
- the group was revived in Sept. 2009 to boost ticket sales, Carl Cannon
- Team Teal is a project of TJ (headed by Tony Boselli)
- objectives: sell season tickets, connect with fans, revive the pride, support the team win or lose, we can't lose them
- using social media to help achieve adjectives (#tealgate, contests, tag photos, promotions)
- did video interviews of players and coaches, desktop wallpapers with exclusive photos)
- Touchdown Jax does"rewards" on twitter after winning games. (ex: MVT follow Friday buttons) - been a big success.
- Click for cans was a success.
- using polls"what player should we interview?"
- keeping everything positive is the goal. If team loses...must help to jeep it positive
- People wanted to volunteer to help team deal
- the Teal Deal book was a great incentive to sell season tickets
- Stephanie and Tim got out in the community to have lunch using Teal Deals
- Tim and Steph get together each month to plan their contests with their huge following on facebook and twitter.
- you must provide good customer service.
- the Touchdown Jax facebook community is a huge success. 7,700 fans in less than a year - 2000 followers on twitter. The community helps each other out
- sold 14,000 new season tickets this year. More new season tix than any NFL team - highest sales since 1995
- player/fan interaction has increased...a good thing for Jags and Jax
- it's important to make sure your client knows exactly what social media is. What it requires?, what the benefits are. Must have 100% client support.
- there is plenty of people in Jacksonville that have a huge passion to keep the jaguars in Jacksonville
- Goal is to get the blackout lifted one game at a time!
Follow SMCjax at http://twitter.com/SMCjax
NOTE: the above notes were written with an iPhone, therefore there might just be a few spelling and grammar errors :)
Reader Comments (1)
Thank you Jason for attending the event and taking excellent notes. We had a great time speaking and connecting with others in Jax who are into Social Media and The Jags :) Hope to see you again soon!